The GCC Model

Build your Global Capability Center in India. Without building a company first.

A permanent engineering and MarTech team in India, live in 4–6 weeks, without setting up your own Indian company.

For teams of 10 or more people.

Typically4–6 weeksTo a live center, against 6–18 months to build a traditional captive GCC (industry estimates)
Entity setup0Indian entities for you to set up
Team size10+People: built for permanent teams, not short projects
Control100%Your direction, your tools, your final hiring decision
The problem

You want Indian engineering depth and direct control. The usual route takes too long.

Many global companies want a permanent team in India that they run themselves. A traditional captive GCC delivers that, but industry estimates put the build at 6–18 months depending on scope, with a large upfront investment. By then, the plan that justified it has often moved on.

Three things stand in the way

1

Entity and compliance

Registering an Indian company and building local finance, legal and statutory teams comes before the first hire.

2

Capital and commitments

Offices, fit-out and multi-year leases are paid for before the team proves its value.

3

Hiring friction

A new, unknown brand in India struggles to attract strong candidates, and long notice periods slow every hire.

The Rudlyn GCC Model removes all three.
How the GCC Model works

Your center. Our backbone.

Rudlyn employs your team through its Indian entity and runs everything behind it. You direct the work, as if the team sat in your own office.

Built for scale

Designed for permanent teams of 10 or more, not short contract squads.

You stay in control

The team joins your tools, rituals and sprints.

Everything behind it is handled

Compliance, HR, payroll, workspace and IT, plus certifications, career growth and learning for the team.

Secure by design

The team works inside your own systems.

You

You manage

  • Daily stand-ups and task allocation
  • Sprint priorities, code reviews and architecture
  • Final hiring decisions after your own interviews
  • Day-to-day performance and quality
Rudlyn

Rudlyn manages

  • Employment contracts and payroll
  • Statutory compliance: PF, ESI, gratuity and TDS
  • Talent sourcing and technical screening
  • Laptops, device security and optional office facilities
How it compares

Same destination as a captive GCC. A fraction of the runway.

Traditional captive GCC Rudlyn GCC Model
Time to a live center 6–18 months, depending on scope 4–6 weeks
Indian legal entity You incorporate and register one None needed. Rudlyn employs the team.
HR, payroll and compliance You build the function from scratch Managed by Rudlyn
Upfront investment Significant: entity, office and fit-out No entity setup cost
Hiring Cold hiring under long notice periods Vetted candidates, with your interviews
Daily direction of the team Yours Yours
Commitment Typically multi-year Set out in your agreement

You keep the control of a captive center. You skip the setup.

GCC Model or Dedicated Team?

Two ways to build with Rudlyn. Pick the one that fits your stage.

Dedicated Team Model

Filling skill gaps and growing at your pace

GCC Model

Building a permanent offshore center

What you getA full-time team that works only for you
What you getA permanent, branded capability center in India
Size2–3 up to 30+ specialists
Size10 or more, built to grow
Starting pointOne specialist or a small pod
Starting pointA planned center with a headcount target
IdentityTeam members work as part of your function
IdentityA center with your branding and an optional dedicated office
Where it leadsScale through four team sizes
Where it leadsOptional move into your own Indian entity

Not sure yet? Start with a MarTech Consulting conversation.

How we build your team

Typically 4–6 weeks from first call to a live center.

1
Day 1

Scoping call

We confirm your headcount, platforms, seniority and timeline.

2
Week 1

Proposal and statement of work

You receive a tailored plan with clear commercial terms.

3
Weeks 2–3

Interviews

You meet shortlisted specialists, test them and approve every offer.

4
Weeks 4–6

Go live

Laptops, access and tools are ready, and the team joins your daily sprints.

How every specialist is chosen

Certification check

Current platform credentials are verified before a profile reaches you.

Technical evaluation

Live, scenario-based tests: SQL, scripting, data modelling and journey design.

Your interview

You evaluate candidates directly and make the final decision.

Day-1 ramp

Security access, single sign-on and repository access are set up, then the specialist ramps into your sprints.

Skills we placeMarketing automation, CRM and lifecycle, customer data platforms, data engineering, MarTech quality and consent governance, and Google Marketing Platform. Our deepest expertise is in the Adobe Experience Cloud Ecosystem, the Salesforce Ecosystem and HCL MarTech software.
Keeping the team strongRudlyn supports ongoing learning, platform certifications, personality development and career growth, and manages pay and benefits.
Where your team works

Start remote. Add an office when you are ready.

Default

Remote-first

Rudlyn provides the workspace, IT setup and a virtual office. Specialists use company laptops with managed device security, connect to your cloud workspaces and virtual desktops, work in your tools and join your stand-ups. We can recruit across all Indian tech hubs.

Optional

Dedicated office in Hyderabad

A Grade-A office in HITEC City or the Financial District, with a branded area for your team, controlled access and managed facilities. We share the options in your proposal.

Security and ownership

Your systems. Your code. Your control.

Inside your environment

Specialists work through your VPN, single sign-on and virtual desktops.

You own the work

All code, workflows, automations and documents belong to you from the moment they are created.

Protected by contract

A mutual NDA and data processing terms are part of every engagement.

Your systems.Your code.Your control.

Room to grow

A center that grows with you, and can become yours.

1

Build

We stand up your first team in weeks, with no entity setup cost.

2

Operate

The team scales across marketing operations, engineering and quality. Rudlyn keeps handling compliance, payroll and facilities, and you keep directing the work.

3Optional

Transfer

When your scale justifies your own Indian entity, we help move the team across smoothly, with no disruption to the people or their knowledge.

You can stay in the Operate stage for as long as you like. The choice is yours.

FAQ

Frequently asked questions

What is a Global Capability Center (GCC)?

A permanent team or center in India that works as an extension of your company. Traditionally you set it up yourself as an Indian subsidiary. With Rudlyn, we provide the legal and operational backbone instead.

Who is the GCC Model for?

Companies building a permanent offshore team of 10 or more people in marketing technology or engineering. For smaller teams, see our Dedicated Team Model.

Do I need to set up a company in India?

No. Rudlyn employs your team through its Indian entity and handles payroll, statutory compliance and HR.

Who manages the team day to day?

You do. The team joins your stand-ups, sprints and tools, and you decide priorities and quality.

Do I choose who joins?

Yes. You interview every shortlisted specialist and make the final offer decision.

How much does it cost?

Your proposal sets out a clear, itemised breakdown for your team size, so you know what you pay for. Talk to us and we will walk you through it.

How is this different from the Dedicated Team Model?

A Dedicated Team adds full-time specialists to your function, from 2 up to 30 or more. A GCC is a permanent, branded center of 10 or more that you manage directly and can later move into your own entity.

Can we start remote and add an office later?

Yes. Remote-first is the default, and a dedicated office in Hyderabad is optional.

How is our data protected?

Specialists work inside your VPN, single sign-on and virtual desktops. A mutual NDA and data processing terms are part of every engagement. You own everything the team creates.

Can we end the agreement?

Notice and exit terms are set out in your agreement.

What if we want our own Indian company later?

We can help you move the team across when your scale justifies it, with no disruption to the people or their knowledge.

How fast can we start?

Typically 4–6 weeks from your scoping call to a live center.

Ready to plan your GCC?

Tell us your target headcount, platforms and timeline. Our advisory team will respond within one business day and design a tailored plan for your center.

Let's start a project

What brings you here?

Pick the option that fits best and we'll tailor a few quick questions.

Please select an expertise area.
Please select a platform.
Please select a team size.
Please select a consulting focus.
Please select your current stage.
Please enter your name.
Please enter a valid work email.
Please enter your company name.

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Let's Build Your Team
What size team
fits your needs?
Pick the option that fits best — we'll tailor your plan around it.
Step 1 of 2
Starter Team2–3 specialists

Ideal for initial MarTech setup or pilot projects

Growth Team3–10 specialists

Scale campaign execution across multiple functions

Advanced Team10–30 specialists

Build a full dedicated MarTech department

Enterprise Team30+ specialists

Run a large-scale, global MarTech operation

You're all set
A Rudlyn team advisor will reach out within one business day.