MarTech Teams and Capability Centers in India
Rise Without
Limits.
The MarTech team behind your growth. Built in India. Run by you. Dedicated specialists or a full capability center, employed and supported by Rudlyn. You set the priorities and we handle everything behind them.
The Global MarTech Talent Gap
- Companies invest heavily in martech but use only part of it. Martech utilization has dropped to 49%, and just 15% of organizations qualify as high performers (Gartner, 2025). Skills and capacity are a common reason.
- Finding the right people is hard everywhere: 72% of employers worldwide report difficulty filling roles, with AI skills now the hardest to find (ManpowerGroup, 2026). Building your own center in India takes about 3 to 6 months for a focused setup and 6 to 12 months for a larger one to become fully operational (Zinnov, 2026).
Sources: Gartner Marketing Technology Survey 2025; ManpowerGroup Global Talent Shortage Survey 2026; Zinnov, "How to Set Up a GCC in India" (2026). Figures are estimates.
Rudlyn: The invisible backbone of your MarTech operations
- A dedicated team infrastructure provider, not a staffing agency.
- You direct the work. Specialists join your tools, workflows and culture, with Rudlyn handling the setup and support behind the scenes, so there is no Indian entity for you to set up.
Build Your Own Center vs. Rudlyn
Same destination. A shorter runway.
| Dimension | Building your own GCC | Rudlyn Dedicated Team | Rudlyn GCC Model |
|---|---|---|---|
| Setup time | 3–6 months for a focused setup, 6–12 months for a larger one (Zinnov, 2026) | Typically 4–6 weeks to your first hire | Typically 4–6 weeks to your first hire |
| Best for | Large, long-term programs | Starting small and scaling as you need | A larger, long-term capability center (10+ people) |
| Who directs the work | You | You | You |
| Indian entity | You set up and run your own | None to set up | None to set up |
| Legal and HR operations | Build from scratch | Managed by Rudlyn | Managed by Rudlyn |
| Workspace and IT | You lease, fit out and equip | Provided: workspace, IT setup and virtual office | Provided, with an optional Hyderabad office |
| Scalability | New hiring, space and approvals each time | Add specialists as your needs grow | Grow the center within the same setup |
| Talent dedication | Depends on your own hiring | 100% dedicated to your team | 100% dedicated to your team |
Not sure whether a Dedicated Team or a GCC Model fits? Tell us your goals and we will recommend the right model. We respond within one business day.
Talk to Our Team →Expertise Across Enterprise MarTech
Specialists aligned to the platforms that power your revenue engine. Our deepest expertise is in Adobe, Salesforce and HCL, with broad coverage across enterprise MarTech software.
Marketing Automation
Salesforce Marketing Cloud, Adobe Campaign, Marketo, HCL MarTech and other enterprise platforms
Customer Data Platforms
Adobe Real-Time CDP, Salesforce Data Cloud, Segment, Tealium and other enterprise CDPs. Unify, orchestrate and activate customer data.
SEO & Web Marketing
Technical & AI Based SEO, content strategy, conversion optimization
Paid Marketing
Programmatic, paid social and search (SEM) for enterprise teams.
Database Marketing
Audience segmentation, SQL, data hygiene.
AI-Driven Marketing
Predictive analytics, generative AI workflows.
Your Path with Rudlyn: Three Ways to Work With Us
Not every organization is ready for a full team on day one. Rudlyn meets you at your starting point, from a single conversation to a full capability center, and grows with your MarTech ambitions.
MarTech Consulting
Get expert advisory. No team required.
- Expert advice on your stack, your gaps and where expertise helps
- A scoped engagement with clear deliverables
- No team or infrastructure needed until you're ready
Build Your Dedicated MarTech Team
You direct the work. Rudlyn employs and supports the team.
- Dedicated specialists, vetted and onboarded by Rudlyn
- Specialists join your tools, workflows and culture
- Scales from 2 specialists to 30+
- Rudlyn handles employment, payroll, compliance and development
2–3 · 4–10 · 11–30 · 30+ members
Explore the Dedicated Team →Build Your GCC in India with Rudlyn
You manage the team. Rudlyn provides the infrastructure.
- Your own capability center in India, backed by Rudlyn
- Infrastructure, compliance and operations handled for you
- You manage the team day-to-day, like your own office
- Typically 4–6 weeks to your first hire, with no Indian entity to set up
10+ members · Optional Hyderabad office
Explore the GCC Model →
A Workplace Designed for Growth
Rudlyn creates an environment where MarTech professionals work with global organizations while continuously developing their expertise.
We invest in our people through certifications, mentorship, and a culture that rewards curiosity, precision, and ambition.
One infrastructure. Two purposes.
Still exploring what's right for your team?
See the full delivery model — how sourcing, onboarding, and ongoing management actually work — before deciding where to start.
See How We Vet Talent →Bring your skills. Grow your career.
Work with global enterprises while continuously developing your expertise — through certifications, mentorship, and a culture that invests in your growth for the next twenty years, not just your next project.
Explore Careers →