Traditional Models vs Rudlyn Model
For global organizations, building a strong Marketing Technology function is no longer optional, it is critical for growth.
However, when it comes to execution, companies face a fundamental decision.
Should they build internally, expand offshore, or outsource?
Each option introduces trade-offs that directly impact:
The real challenge is not just hiring talent.
It is choosing the right model to build sustainable Martech capability.
Organizations typically rely on three common approaches, each with inherent limitations.
Building internal teams offers control but comes with constraints:
While GCCs provide scale, they introduce significant complexity:
Outsourcing offers flexibility but lacks long-term alignment:
Why Rudlyn
01
All the capability, none of the setup cost
You get GCC-level dedicated capability with the speed of outsourcing and the specialization of in-house hiring, without the 12–18 month runway or the foreign entity.
02
Aligned incentives, not billed hours
Our model is built around long-term, dedicated placement, not hourly billing, so incentives align with your outcomes, not our utilization rate.
2–3 specialists
Ideal for initial Martech setup
3–10 specialists
For scaling marketing operations
10–30 specialists
For building a dedicated Martech function
30+ specialists
For full-scale Martech departments
One of the biggest concerns in global team building is risk. Rudlyn minimizes this through structured systems and operational control.
We Ensure
The result: predictable, reliable performance at scale.
Rudlyn is not built for short-term delivery. It is designed for long-term capability building.
Organizations Working With Rudlyn Gain
Let's start a project
Pick the option that fits best and we'll tailor a few quick questions.
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Tell us a bit about your company and our team will follow up to scope your Martech audit.