{"id":12356,"date":"2026-10-06T19:59:39","date_gmt":"2026-10-06T19:59:39","guid":{"rendered":"https:\/\/rudlyn.com\/case-study\/marketing-automation-without-hiring-cycle\/"},"modified":"2026-10-29T14:11:30","modified_gmt":"2026-10-29T14:11:30","slug":"marketing-automation-without-hiring-cycle","status":"publish","type":"case-studies","link":"https:\/\/rudlyn.com\/sg\/case-study\/marketing-automation-without-hiring-cycle\/","title":{"rendered":"Running Marketing Automation for Four Markets Without a Six-Month Hiring Cycle"},"content":{"rendered":"
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Transparent with you:<\/strong> An illustrative example, put together from situations we come across with regional teams in Singapore. It <\/span>isn’t<\/span> the story of one <\/span>particular Rudlyn<\/span> client<\/span>.<\/em><\/p>\n<\/div>\n

Picture a software company with its regional office on the edge of the CBD. Marketing for Singapore, Malaysia, Indonesia and the Philippines all runs from that one floor, through one HubSpot account. The person who built that account handed in her notice in March. By August her role was still open.<\/p>\n

For five months the company paid for an enterprise licence that no one had time to look after properly, and kept emailing people it couldn’t prove had signed up. In the end the Head of Regional Marketing stopped waiting for a local hire. A dedicated Rudlyn specialist was working in the account about five weeks after their first conversation.<\/p>\n

Case study at a glance<\/h2>\n
\n\n\n\n\n\n\n\n\n\n\n
Field<\/th>\nValue<\/th>\n<\/tr>\n<\/thead>\n
Company<\/strong><\/td>\nB2B software, around 250 staff, regional office in Singapore<\/span><\/span>\u00a0<\/span><\/td>\n<\/tr>\n
Markets<\/strong><\/td>\nSingapore, Malaysia, Indonesia, the Philippines<\/span><\/span>\u00a0<\/span><\/td>\n<\/tr>\n
Platform<\/strong><\/td>\nHubSpot Marketing Hub Enterprise, linked to Salesforce<\/span><\/span>\u00a0<\/span><\/td>\n<\/tr>\n
Starting point<\/strong><\/td>\nFive months without an owner, a broken Malaysian demo form and thousands of contacts with no consent record<\/span><\/span>\u00a0<\/span><\/td>\n<\/tr>\n
Who joined<\/strong><\/td>\nOne full-time marketing automation specialist, chosen by the Head of Regional Marketing<\/span><\/span>\u00a0<\/span><\/td>\n<\/tr>\n
Time to start<\/strong><\/td>\nAbout five weeks (<\/span>Rudlyn’s<\/span> usual range is 4 to 6)<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

Four markets, one inbox of requests<\/span><\/b>\u00a0<\/span><\/h2>\n

Country managers in Kuala Lumpur, Jakarta and Manila didn’t touch HubSpot themselves. They sent briefs to Singapore, and Singapore built the emails, landing pages and forms. It’s a sensible way to run a region. It also means everything stalls when the one person who knows the account leaves.<\/span>\u00a0<\/span><\/p>\n

Nothing dramatic happened after she left. Small things went wrong and stayed wrong.<\/span>\u00a0<\/span><\/p>\n